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Let’s compare Drip vs Aweber to find which is the best email marketing service for your website. Aweber has been around for over a decade.

Drip Vs Aweber: 8 Differences (Easy Choice)

Drip is a fairly new company, but they are making some noise in the email marketing community. In this review, we will be comparing deliverability, support, features, subscribers allowed, and more.


A quick intro of both companies. 

Aweber was founded in 1998. Aweber helps entrepreneurs, businesses, and nonprofits increase sales and profits through its suite of web-based email marketing software. With over 100,000 customers Aweber is one of the largest email marketing services in the world.

Drip was founded in 2012 and was acquired by LeadPages on July 7, 2016. Drip is a lightweight marketing automation software that sends emails based on who users are, and what they do


Pricing comparison 

There is a major price difference between Aweber and Drip.

Aweber’s cheapest plan is going to cost you $19/mo. Aweber also offers a $29/mo plan, $49/mo plan, $69/mo plan, and a $149/mo plan depending on your needs.

Start Aweber for free here.


Drip offers a free Starter plan but there are far too many drawbacks for me to recommend it for marketing or newsletter purposes.

Drip’s Basic plan is going to cost you $41/mo when you pay annually. If you pay monthly it is going to cost you $49/mo.

Drip’s Pro plan is going to cost you $83/mo when you pay annually and $99 when you pay monthly.

For high volume sites, you can calculate the price by entering your subscriber count or the number of broadcast emails you expect to send.

Start Drip for free here.


Subscribers allowed 

Drip’s free plan only allows you to have 100 subscribers. Their Basic plan allows you to 2500 subscribers. Their Pro plan allows you to have 5000 subscribers.

Aweber’s $19 a month plan allows you to have up to 500 subscribers. Their next plans allow for up to 5000 subscribers and 10,000 subscribers. With Aweber you get to have more subscribers at half the cost.



Aweber allows you to upload your own logo for your messages. With Drip, you can’t remove the “Powered by Drip” link unless you upgrade plans. When you have another companies brand on your messages that greatly affects the legitimacy of your business.

You will lose clicks that you could have had. With Aweber you never have to worry about their company competing with your brand.


Templates comparison

Aweber blows away the competition with over 700+ templates to choose from. With Aweber you can easily customize the look of your emails with their drag and drop editor. Drip does not provide a custom, drag and drop template builder. Drip uses a Liquid templating system with custom email templates.

Check out Aweber’s templates.


Deliverability comparison – Rate at which emails land in the subscriber’s inbox. 

A higher deliverability rate means more profit, more readers, better promotion, more satisfied subscribers, greater brand awareness etc.

Drip has a deliverability rate of 95% which is decent but not the best. When I tested Aweber for the first time my deliverability rate skyrocketed. With Aweber I have over a 99% deliverability rate.


Apps that integrate with Aweber/Drip

Aweber offers over 10x as many apps as Drip. App integration is another disadvantage that Drip has compared to other email marketing services. Here are a few apps from each company.


  • Acuity
  • Zapier
  • WooCommerce
  • Wistia
  • Unbounce
  • Shopify
  • Wishlist Member
  • Thrive Themes
  • Stripe
  • Textiful
  • SumoMe



  • Instapage
  • OptimizePress
  • Lander
  • List Builder by SumoMe
  • Elevatr
  • OptinMonster
  • LeadPages
  • Unbounce
  • KickoffLabs
  • Drupal
  • Facebook
  • Twitter
  • SplashPost
  • PayPal
  • Clickbank


Feature comparison 


  • Aweber mobile app
  • Autoresponder Follow Up – Send a sequence of automatically delivered emails.
  • ANTI-SPAM policy
  • Over 700 easy to use templates
  • Thousands of free stock images
  • Form Animation And Effects
  • Split Test Sign Up Forms
  • Analytics
  • Subscriber Management
  • Sign Up Forms
  • Drag-and-Drop Editor
  • Segmenting  based on reader activity for higher profitability.
  • App Showcase



  • Visual workflow builder
  • Split Testing
  • Custom DKIM/SPF
  • Automation Rule Blueprints
  • Custom Email Templates
  • Dynamic email personalization
  • Facebook Lead ads integration
  • List pruning
  • Concierge copywriting
  • No duplicate subscribers


Support comparison

Unlike other platforms Aweber offers phone support for their users. When you are able to actually talk to your support team it makes life so much easier. Problems get fixed faster, you learn more, and setting up becomes easier. Not only does Aweber give their customers phone support and a large knowledgebase, Aweber also gives their customers live chat support. Their support also includes webinars and video guides.

Check out Aweber.


I find Drip to be lacking in their customer support. Like all platforms, Drip offers a FAQ page and to their credit they actually give you a free 11 video Drip course, but they lack in many support features. The best way to contact Drip’s support team is to send them a message from their contact form. Drip offers no phone or chat support for their customers.

Check out Drip.


Which should I choose?

Drip is a good company but it can’t compete with Aweber. Drip is expensive. They do offer a free plan but there are far too many limitations for me to recommend it. You will be making it harder on yourself in the long run.

The most important thing that you need is better deliverability and Aweber offers the best deliverability in the industry. Deliverability is why I use use Aweber over MailChimp, Drip, Getresponse, Vertical Response, Convertkit, Constant Contact, and other email marketing services.

Not only is the deliverability better but Aweber also offers better overall pricing. Aweber offers more features, more support, more templates for your brand, more customization, more advanced reporting tools, a better autoresponder, and Aweber is far more popular. There are many popular brands that are currently using Aweber. Drip is still on the rise but once again it can’t compete with Aweber.


Quick Aweber review from a well-known brand using Aweber. 

Cole Mize Studios “I chose AWeber because I simply could not find any other provider that offered all the tools I needed under one platform, such autoresponders, self-hosted sign up forms, and integration with third-party apps. I also love AWeber’s pay-as-you-grow billing scale, which enables companies with smaller mailing lists to have full access to all the robust features AWeber offers without being up-charged.”

Click here to start Aweber for free today.


Quote – Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they’re willing to pay, in a way that (4) satisfies the purchasers needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.
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